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Tips For The Media

You will probably be contacted by project leaders/participants. Please see the Get Publicity page to see what they may be requesting.

There are many angles you can use for stories. Following are some suggestions.

Prior to TWCCTW Day

• Run stories about critical needs in your city or vicinity.
• Highlight organizations that are meeting the above needs.
• Share what TWCCTW Day is and what it does. Use the project ideas to create a how-to story for your audience so they can make a difference. Make sure they know that no project is too small or too large!
• Report on projects that are being planned in your area (see the Search for A Project page)
• Interview project leaders and volunteers.

Involve and challenge your readers

• Use TWCCTW Day as a way to mobilize people in your community.
• Challenge your readers to get involved with TWCCTW Day and refer them to this website to register projects, search for projects, and/or get ideas.
• Remind readers that the needs from Hurricane Katrina, 9/11, the Asian Tsunami are all on-going. Inspire them to create on-going projects through TWCCTW Day to help meet those needs.

Start your own project - enhance your image

• Use TWCCTW Day to start your own on-going project - refer your readers to join your efforts.
• This will increase reader support and increase your presence in the community.
• Gather other businesses or organizations to joint venture in the project with you - this is a win-win for all involved.

Celebrate the Projects

• Since TWCCTW Day is monthly, it will be a great source of stories throughout the year.
• Sponsor a local "hero" of the month utilizing the projects and stories you've published. Publicize their success stories and give them awards on behalf of the newspaper, TV, or radio station.

Dates

• TWCCTW Day is the first Saturday of each month.

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