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Here are 20 other ways you can
"get the word out"

1. Use your website. Add a TWCCTW Day logo on your Home to send visitors to your TWCCTW Day Project Page where you give details on the project, how to contact you, etc. Communicate your goals, recognize your successes, honor individuals who went "over and above," and don't forget to thank the media and any sponsors. From this page you can link back to the TWCCTW Day page to encourage others to do what you have done.

2. Promote your website. Include your URL in everything you hand out or send out. Send them to your TWCCTW Day Project Page.

3. Look for alternate publicity forums such as

• print newsletters
• e-zines
• create a blog
• like-minded forum discussion groups
• internet radio programs that can help you spread the news
• Don't forget the Chamber of Commerce and other community councils.

4. Get a local celebrity involved in your project.

• Mayor or other elected official
• Bank President
• Pastor, Rabbi or Priest
• Radio station DJ or talk show host
• School principal
• Share what you're doing at condo and/or mobile home park association meetings

5. Take advantage of gatherings.

• Make announcements at other events -- heavily promote the goal of your project -- a good cause gets responses.
• Display and/or hand out flyers about the event.
• Invite local associations and clubs to get involved and publicize it in their communications to their constituents.
• Don't forget neighborhood meetings -- Neighborhood Watch, block parties, etc.

6. Use other forms of communication.

• Roadside signs
• E-mail lists
• Phone calling tree
• Newsletters (printed and electronic)
• Posters
• Flyers
• Bulletin boards (in Laundromats, etc.)
• Record and publicize a hotline message
• Direct mailings with gift magnets people can put on their refrigerators or calendars with your project and contact information listed

7. Do a neighborhood survey

• Target neighborhoods that can relate to and help with what you are trying to accomplish.
• You will also be introducing yourself to the neighborhood of potential volunteers.
• Use your results for publicity -- people will already "know" and "trust" you.

8. Get the government involved.

• Ask your mayor, city council, or governor to "proclaim" the first Saturday of every month as Together We Can Change The World Day.
• Ask them to attend an event to show support. Invite the media to cover it -- both reporters and photographers.

9. Find a business that will be a joint venture partner.

• Many national and international companies already participate in community service projects: Wal-Mart, Chrysler-Plymouth, Target, Allstate Insurance, Re/Max Realty, Kmart, Campbell South Co., The Prudential, Chase Manhattan are just a few.
• Don't forget local businesses.

10. Contact a business that has an outdoor marquee sign and ask if they will display a message about TWCCTW Day.

11. Create sponsorship decals.

• Offer these for free to local merchants who will display them. Use the glass stick-on type for storefronts.
• Pass them out and ask people to put them in their vehicle windows and bumpers.

12. Pass out bumper stickers.

• Keep word of your project visible every day!
• Pass them out at church, at counters of stores, doctor office tables, Laundromats, veterinarian counters, PTAs, etc.

13. Get flyers put out everywhere.

• Get youth groups, friends and family to help put them in neighborhoods (not mailboxes)
• Put on windshields of cars in parking lots

14. Create an e-mail list from those who have responded to you from the TWCCTW Day site.

• Your team will want to hear from you
• Keep them informed
• Create excitement
• Encourage them to forward these e-mails to others asking them to opt-in

15. Ask local non-profit organizations and agencies to give you a "wish list" of what they most need.

• Send this to the reporter who is covering your project (see Communicate with your local media).
• Ask him/her to publish it along with details on how people can help meet those needs by participating in the TWCCTW Day project.

16. Get students to help.

• Meet with school clubs, athletic clubs, and/or youth groups to share about your TWCCTW Day project.
• Offer appropriate contests to participating groups.
• Contact the reporter covering your project with this angle.

17. Choose a project that is on-going.

• Keep your reporter, TV and radio station contacts up-dated.
• Be sure to always keep the goal -- the human-interest part of the story -- foremost in your publicity
• Make people feel good about supporting your project.

18. Take advantage of an existing event.

• If a significant number of people will be at an event, ask them to bring along a can of soup, a toy, clothing -- whatever is appropriate to your project
• Get permission to sit at a table or booth to inform people about your TWCCTW Day project and gather volunteers.

19. Ask your local transportation companies about free advertising on their vehicles. Then ask an advertising agency if they will donate what is necessary.

20. Ask various businesses that mail out circulars or bills to include a message about your TWCCTW Day project.

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